do psa help reduce distracted driving incidents
2.3. Rogers (1983) Dahl, Frankenberger, & Manchanda, 2003 This study took a quantitative approach to examine the relationship between the independent and dependent variables, and answered the aforementioned research questions. Distracted Driving It was a seemingly normal day, and Jacy and her family were driving southbound. Distracted Driving is a Problem! 46 Words1 Page. looked specifically at PSAs designed to discourage the use of illegal drugs by adolescents, their findings could help in the creation of various other social marketing campaigns. The majority of respondents (76.5%) responded that they had never seen the PSA before, which supported the researchers initial reasoning to select the particular PSA for the study. When asked if they knew someone who had been involved in a car accident, injured or killed as a result of texting while driving, 75.5% of respondents answered No and 24.5% of them answered Yes. Although it is a smaller proportion, the finding that approximately one-quarter of the sample personally knows someone who has been affected by distracted driving is notable. altered the original Protection Motivation Model in their study of college students responses to fear- provoking messages about sexually transmitted diseases. The PSA was shown one time to a convenience sample of 109 students in one large undergraduate level class and two small graduate level classes in the Mass Communication department at Texas State University in the fall of 2011. CDC is not responsible for Section 508 compliance (accessibility) on other federal or private website. Lewis, Watson, Tay amd White (2007) Tagged Distracted Driving, Driving Safety, Toll-free: (866) 962-9575Direct: (613) 962-9577, phones arent even the biggest cause of distraction, Looking at others for mistakes to keep yourself safe, Traffic Accident Avoided Due to SafeStart. 7.02 eng.pdf - Can a Public Service Announcement PSA help reduce the Secure .gov websites use HTTPS About 1 in 5 of the people who died in crashes involving a distracted driver in 2019 were not in vehiclesthey were walking, riding their bikes, or otherwise outside a vehicle. This phenomenon, generally referred to as distracted driving, is at the basis of numerous new traffic safety laws and campaigns aimed at preventing car accidents and loss of life on the road. In 2013, 3,154 people were killed in motor vehicle crashes which involved distracted drivers. Do PSA help reduce the number of distracted driving incidents? Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. In his study, The Protection Motivation Theory, originally developed by Therefore, organizations such as the National Highway Traffic Safety Administration have tried to create persuasive campaigns to reach drivers and tackle this hazardous activity. This fact sheet provides an overview of distracted driving and promising strategies that are being used to address distracted driving. Studying the dataset in SPSS led to some conclusions about the sample. Almost 70% of the sample rated the PSA on the Left me with a bad feeling side of the scale. First, with regard to descriptive characteristics, it was found that the sample was 42.2% male and 57.8% female. Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents? campaign targets teenagers with an ad that compares places where you would text vs. places where you wouldnt. These projects increased police enforcement of distracted driving laws and increased awareness of distracted driving using radio advertisements, news stories, and similar media. Although her father had warned her against cell phone use behind the wheel, she was texting at the time of the crash. Murry, Stam, & Lastovicka, 1996: p. 1 used a questionnaire instrument to measure the behavioral intentions of a sample of 152 drivers in Australia both before and after they viewed two different, threatening advertisements promoting road safety. A public service announcement, or PSA, can be defined as, a type of advertising, sponsored by either government agencies or other organizations, to promote causes and activities generally considered socially desirable ( Moreover, they may have harmful effects for those members of society who are less psychologically stable or vulnerable ( The modal classification within the dataset was Junior, with 41.2% of respondents belonging to that category. Sending a text message, talking on a cell phone, using a navigation system, and eating while driving are a few examples of distracted driving. In addition, some researchers believe that explicit, fear-arousing content in social marketing is not very effectual on their target audience because todays youth have had much greater exposure than previous generations to graphic images and other fear messages ( A self-report questionnaire with 26 questions was developed to assess some demographic information about respondents, their perceptions of the PSA, and their intent to engage in a particular distracted driving behavior, text messaging while driving. Bruner, 2009 And, as Wilson & Stimpson, 2010: p. 2213 Table 24 summarizes the self-reported information about the subjects' driving experiences. Cell phone records indicate that the driver was texting just prior to the collision. Distracted Driving Campaign | US Department of Transportation Gozzi (2011) There are a few more forms of distracted driving that could cause an accident. These cookies track visitors across websites and collect information to provide customized ads. The researcher will analyze the survey data quantitatively to answer three research questions as follows: RQ 1: What is the impact of viewing an anti-distracted driving public service announcement on students perceptions and intent?