example of persuasive communication in a personal context
Hook the audience by making the topic relevant to them. One reason for this lack of preparation is that people often, mistakenly, think they can wing a toast, introduction, or acceptance speech. For instance, it is vital to encourage creativity as one of the ways to generate new ideas and, at the same time, avoid using biased judgments or inappropriate language to discuss different offerings or ideas (Johnson, 2010). However, arguing that the restrictions on blood donation by men who have had sexual relations with men be lifted would be controversial. I brought cards with the contact information for our state and national representatives for this area. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units. This paper was written and submitted to our database by a student to assist your with your own studies. 1 Understanding how it works can help you become more aware of how you are influenced by persuasive messages. Persuasive Communication in Personal, Professional, and Academic Contexts What the Black Man Wants by Frederick Douglass, Tobacco Smoking Among Adolescents: Signature Assignment, Why Illegal Immigrants Should Receive Social Services, Black Lives Matter: Social Movement Reflection, Gender Roles and Culture in Different Ages, Humanity: Understanding and Observing Othering, * Hyperlink the URL after pasting it to your document, Our site uses cookies. New York, NY: The Guilford Press. First, raise awareness about this issue by talking to your own friends and family. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy. The following are some examples of thesis statements that correspond to various organizational patterns. Speakers should adapt their persuasive approach based on audience members orientation toward the proposal. This could be a memo, email, presentation, or professional conversation. I believe in the power of the voice. Either way, take time to write out an acceptance speech. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. In order to persuade, a speaker has to construct arguments that appeal to audience members. Chapter 1: Introduction to Communication Studies, Chapter 6: Interpersonal Communication Processes, Chapter 7: Communication in Relationships, Chapter 11: Informative and Persuasive Speaking, Chapter 12: Public Speaking in Various Contexts, Chapter 14: Leadership, Roles, and Problem Solving in Groups, Chapter 15: Media, Technology, and Communication, Next: 11.3 Persuasive Reasoning and Fallacies, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. I am an example of the voices power to change. Be positive in your speech by focusing on what you believe, not what you dont believe. As my voice continues to shape my life, it will undoubtedly change others. Critical listening means we can identify flaws within a message we receive and places for positive change. Family accomplishments usually entail discussing the loved ones the person is leaving behind or conveying the roles he or she played as a member of his or her family and friendship circles. You can also spice up your toast by adding a cultural flair. As you can see, the same general topic area, prison overcrowding, is used for each example. These speeches should be positive, personal, grounded in concrete events, and not preachy. Considering the peculiarities of this group and the context in general, formal means of communication are preferred as they ensure the absence of biases or misunderstandings (Stiff & Mongeau, 2016). For a speech of welcome, welcome the audience, provide key information about upcoming events, announce any changes to the program, acknowledge sponsors and VIPs, and convey logistical information. When you deliver a speech accepting an award, be brief, gracious, and humble. A welcome speaker introduces the audience to upcoming events. When you are compelled to speak up in the face of an injustice that was committed against you or that you have witnessed being committed against others, you are choosing to take a stand, making a commitment to an issue, and accepting responsibility for your words and actions. An example of persuasive communication in personal life is my friend's social media post on Facebook, persuading me to follow COVID-19 safety measures. Its target audience includes readers that are interested in the problem or authorities that should be informed about the current state of the issue. Mention the shared benefits. Even if the belief you are focusing on is abstract, and many are, ground it in events from your life that your audience can relate to. (Long Grove, IL: Waveland, 2003), 410. Professional accomplishments deal with academic and career achievement and would be especially relevant if the person speaking worked with or had a mentoring relationship with the deceased. Only by observing these rules, it is possible to achieve a particular goal and guarantee that the message will be conveyed to employees. 11.2 Persuasive Speaking - Communication in the Real World Speaking about these topics invites others who hear us to think about their position in the world and reflect on their own responsibilities as communicators, which can spread advocacy and lead to social change. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroes Motivated Sequence. For the professional contexts, the model described above cannot be applied as it presupposes different communication patterns and ways to convey the main message. Thoughts like What a freak! or Whats wrong with him? flew through my mind. Want to create or adapt books like this? My parents thought, however, that this was just a phase. Imagine living a full life, retiring, and slipping into your golden years. 1 Choose wording carefully. Explain the connection between public advocacy and speaking. Current and controversial topics will be more engaging for your audience. Speech after speech, I became less sensitive to my impairment and to peoples reaction. What was in their mind, I could only guess. It might include the need for a detailed explanation of a request or proposal to guarantee that people will understand the background and the central purpose and be ready to accept the offered idea, policy, or course of action. Being a critical compassionate listener, however, doesnt mean that we have to give up our own ways of thinking and our own advocacy positions. One warrant for the claim and evidence cited in this example is that the US Department of Transportation is an institution that funds research conducted by credible experts. In the short amount of time you have to prepare a eulogy, usually a day or two, it is important to put time into organizing the speech, just as you would for a professional speech. Primacy means putting your strongest information first and is based on the idea that audience members put more weight on what they hear first. Start by stating the name of the award and providing a brief overview of its purpose. A thesis statement summarizes the central idea of your speech and will be explained or defended using supporting material. Persuasive Speech Thesis Statements by Organizational Pattern. 4.1 Principles and Functions of Nonverbal Communication, 5.4 Listenable Messages and Effective Feedback, 6.1 Principles of Interpersonal Communication, 6.2 Conflict and Interpersonal Communication, 6.3 Emotions and Interpersonal Communication, 6.4 Self-Disclosure and Interpersonal Communication, 8.2 Exploring Specific Cultural Identities, 8.4 Intercultural Communication Competence, 9.2 Researching and Supporting Your Speech, 10.2 Delivery Methods and Practice Sessions, 12.1 Speaking in Personal and Civic Contexts, 14.1 Leadership and Small Group Communication, 14.3 Problem Solving and Decision Making in Groups, 15.1 Technological Advances: From the Printing Press to the iPhone, 15.2 Functions and Theories of Mass Communication, 16.3 New Media, the Self, and Relationships. Such speeches are usually only one to two minutes long. A speech of introduction also helps set the tone for the upcoming speaker and establish a relationship between the audience and speaker (Toastmasaters International, 2012). WestsideToastmasters.com, Presenting an Award for Maximum Impact, accessed November 9, 2012, http://westsidetoastmasters.com/article_reference/presenting_awards_for_maximum_impact_2005-01.html. An additional and more implicit warrant is that people shouldnt do things they know are unsafe. Describe an example of persuasive communication in a professional context. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who doesnt appear prepared or doesnt present well-researched and supported information. For example, Nick helped establish an alternative spring break program that will continue to service communities in need for many years to come. It can be an honor to present an award, but most of us would like to be on the other side of this speech. Foss, S. K. and Karen A. Foss, Inviting Transformation: Presentational Speaking for a Changing World, 2nd ed. A speech of welcome is similar to a speech of introduction, but instead of introducing an audience to an upcoming speaker, you introduce the audience to upcoming events. People are also compelled to speak about issues they care about, which may entail using persuasive strategies to advocate for a person, group, or issue. To effectively pay tribute to someone, introduce the personality of the individual, the values of the group, or the noble history of the event in order to initiate a relationship between the audience and the person, group, or idea that is being honored. An example of persuasive communication in the personal contextwould be a social media post. Context and Identification in Persuasive Mass Communication For instance, persuasive personal communication differs from professional or academic ones because of the peculiarities of the context. For this reason, the choice of appropriate communicative patterns should be impacted by the current needs of groups and their problems. Before you begin speaking, take a moment, pause, smile, and make eye contact with the audience (Fripp, 2012). Many people may not be familiar with a facility, so it may be necessary to inform them where the coffee and snacks are, where the restrooms are, or other simple logistics. For this reason, the persuasive communication in the personal context might mean avoidance of extra explanations or the background needed to justify a request or issue that should be discussed. This could be a memo, email, or presentation. The power of the human voice shaped my life. If youre asked to speak at such an occasion, you can usually get information from the event planner or coordinator, who should know the expectations for the tone and the general makeup of the audience. So you may employ all of the following strategies, in varying degrees, in your persuasive speech. For instance, it is allowed to use informal language when talking to friends. Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior. Just as a heavy metal warm-up band wouldnt be a good setup for Celine Deon, a humorous and lighthearted introduction for a speaker with a serious topic would create an inconsistency in tone that could be uncomfortable for the speaker and the audience. People arent attacked or reviled because their views diverge from ours. Because of the informal or personal context, I was able to avoid long explanations or use of a specific tone (Stiff & Mongeau, 2016). Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. Persuasion: Definition, Types, Examples, and Effects - Verywell Mind Good persuasive speech topics are current, controversial, and have important implications for society. Analyze what makes this example effective. There are several steps in presenting an award, but the main goal of this speech is to enhance the value of the award and honor the person receiving it.
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